If you’ve recently launched a website or you’re already experiencing a decline in traffic, you should be aware of recent Google algorithm updates. Some of the changes are listed below. Google PANDA: Killing Spammy Content, Google HUMMINGBIRD: Improving Search Experience, and Google FRED: Putting Off Aggressive Paid Ads. While these changes will not affect your website overnight, you should be aware of these updates and implement the best practices they recommend.
Google PANDA – Killing Spammy Content
Although the new update to Google’s algorithm is not a big deal for your website, you should still be aware of odd keywords that keep popping up in your site. These may be a sign that Google is cracking down on spammers and sending spam-like sites to the later pages of search results. Panda focuses on sites that offer high-quality content and help other users, and sites that do so will be rewarded with higher search rankings.
As with other Google updates, this update affects affiliate links and advertising content. If your site includes a lot of affiliate links but little quality content, Google will view it as spammy content. Affiliate links and advertisements are not affected by Panda, which means that many affiliate sites are still safe. Nevertheless, you should keep this in mind if you’re planning to put affiliate links or advertising on your site.
Google HUMMINGBIRD – Improving Search Experience
The new algorithm for search engines, Google Hummingbird, has dramatically changed the way that people perform queries. Before, searching online required users to sift through a sea of results, often requiring them to re-enter their query. Now, thanks to Hummingbird, users can receive better, more contextual answers to their queries. The algorithm focuses on user intent and mobile search experiences.
The new algorithm is particularly strong in conversations and contextual search, which is closely related to the semantics and relationships between words. In other words, the new algorithm returns search results that closely match the intent of the user. It has extended the definition of “relevant” search results to include more than just words. Google will be better able to understand context as it relates to the content of search queries.
Google’s Hummingbird update isn’t just a new algorithm; it’s an overhaul of the company’s core algorithm. Although many of the preexisting components of the algorithm are believed to remain in place, Hummingbird signals Google’s dedication to better understanding the intent of users, thereby providing more relevant results. While this update may have some initial drawbacks, it is expected to improve the overall quality of search results.
Google PENGUIN – Knocking Off Unnatural Backlinks
If you’re already affected by Google’s latest algorithm update, Google’s “Penguin” will be filtering your website for unnatural backlinks. These penalties are algorithm ic in nature, and Google does not send out notifications when your website has been penalized. You will usually see a sudden drop in organic traffic. If you’ve already experienced a downgrade, it’s important to take steps immediately to rectify the situation.
The first thing you should do is contact your webmaster and ask if there’s a reason why your site has thousands of backlinks from low-quality sources. If the backlinks seem spammy, ask your webmaster to check the quality of these links. If the backlinks look spammy to you, they probably are. If the site doesn’t, it’s probably spam. If it is, you can bet your site is hit by the Penguin Update.
Link farms started to pop up, and website owners started abusing the power of their links. Many of these link farms were created and spammed with backlinks. Google’s Penguin Update rolled out in April 2012 to put an end to spammy backlink practices. Those practices are now illegal and can cost you valuable traffic. But if you want your site to rank high, make sure you use quality backlink sources. Those include guest blogging, blog commenting, social bookmarking sites, article directories, PDF directories, and more.
Google FRED – Putting Off Aggressive Paid Ads
As you may know, Google’s latest algorithm update, known as Google FRED, targeted sites that wrote content in an effort to game the algorithm. Rather than trying to manipulate the system, these sites must instead provide high-quality content. This update isn’t shocking, but it is aggressive. Google has been actively fighting low-quality content for years. Putting off aggressive paid ads is important, too.
Luckily, there is a solution to this problem. Google Fred is targeting websites that use aggressive monetization tactics. Websites that overuse advertisements, don’t have enough content, and provide little or no value to users will be punished. Salesy websites are particularly hard hit. Fortunately, there are some proactive steps that you can take to avoid getting hit by this update. As you scale down your ad content and improve your overall website’s quality, you can continue to enjoy the benefits that Google has to offer.
Google MOBILEGEDDON – Improving Mobile Search Experiment
The latest Google algorithm update is known as Mobilegeddon and will have an effect on mobile search results. The change will negatively impact non-mobile-friendly websites and landing pages, but will have minimal effect on desktop searches. Here’s a look at how this update will affect your business and website. After all, 50 percent of searches are performed on mobile devices. Moreover, mobile is the major discovery mode, as people only share URLs after they’ve found it. This change will affect your ranking heavily in the long term.
The name “Mobilegeddon” has been used to describe the update that went live on April 21, 2015. The new mobile algorithm was referred to as “Push” by the search giant and was initially dubbed “Mobilegeddon” by the web community. Despite the hype, however, the update has turned out to be far less devastating than many had originally anticipated. The update has improved page rankings for many businesses, but if you’re not fully prepared for it, you may be putting your site at risk.
Improved Conversion Rates
A recent update to Google’s algorithm may have affected your business in a big way. The next algorithm update, SXG, will make search results more “them” than “us.” Google is clearly recognizing that a marketing shout-out about your product or service isn’t user-friendly and will penalize your website in search results. This update will further highlight the importance of providing relevant content and ensuring that your website’s content is highly optimized to be found and read. The changes in the algorithm are gradual and are not expected to impact your business right away.
To determine your conversion rate, divide the number of conversions by the number of users. For example, if you have a 2% conversion rate, it means that twenty people converted from your website. The same thing goes for higher conversion rates. Similarly, if your website has more than one star rating, your conversion rate will be higher than that of a site with a lower star rating. This is due to a variety of factors, including the layout of the website and user behavior.
Increased Brand Loyalty
There are several ways to increase brand loyalty. One of the most common ways is by offering immediate incentives, such as a 10% discount on the first order or an opportunity to sign up for a loyalty program. But, it can be difficult to find these deals, especially with Google’s algorithm update and changes to third-party data sharing. To increase brand loyalty, focus on existing customers – these people are most likely to return to a particular brand, make repeat purchases and contribute to the bottom line.
The new Google algorithm update prioritizes websites that are user-friendly and have relevant content. This means minimizing the amount of time users have to spend online. Websites that are highly user-friendly will get higher page rankings and more traffic than those that have poor user experiences. The reverse effect is also true – sites with a poor user experience will get a lower page rank, losing influence and revenue. However, if you want to increase brand loyalty, you have to improve your website’s experience.
How to get increased visibility after a Google algorithm update? The best way to find out is to monitor your search engine results pages (SERPS) on a weekly or bi-weekly basis. Any fluctuations you notice in SERPS could be a sign of a Google algorithm update. To bounce back quickly from an update, understanding the latest algorithm updates and how they affect your website is essential. Read on to find out more.
According to Barry Schwartz, founder of SERoundtable, Google made an algorithm update that may affect more than 30 percent of website traffic. This update affects sites that have high DMCA takedown requests, which is why Torrentfreak is downranked in search results. When someone searches for “The Social Network” on Google, top torrent sites such as Torrentfreak and Pirate Bay are no longer visible. In comparison, IMDB is listed on top of the results, demonstrating its authority and lower DMCA takedown attempts.
The algorithm update affected several ranking positions. While the update is not official from Google, many ranking tools reported changes in SERPs without an announcement. Some sites were affected by the update, as it targeted spammy links and pages in several languages. It has been a while since Google made an official announcement about the changes, but there have been plenty of SEO experts who have experienced an increase in visibility after the update. Just be sure to measure your visibility after the change, and don’t forget to monitor your results.