Cloud technology is transforming the way we work and share information in virtual environments. Also known as cloud computing – cloud computing -, the cloud-based system allows remote use of computing resources through Internet connection.
According to data published by Eurostat in 2018 on the use of cloud technology by companies in Europe, 26% of them used cloud computing mainly to host their email systems and store files electronically. Finland ranks first as the country with the highest use of cloud technology (65%).
If you want to understand what it is, how it works and what the advantages of cloud technology are, stay here, we’ll tell you everything you need to know.
What is cloud technology?
Cloud technology is computer services or software that are stored in a virtual environment , that is, to use these services you do not need to install anything on your computer, you just need an internet connection.
This cloud-based technology enabled by Internet access provides users with more innovative and flexible features, economies of scale, and more efficient infrastructure.
The English term Cloud Computing emerged for the first time in 1997 during an academic conference given by Ramnath Chellappa. But the concept is from John McCarthy , a pioneer in Artificial Intelligence technology and creator of the LISP programming language.
Today, any of us can use cloud technology just by accessing email. There is cloud-based technology for the most diverse uses and trades ; hospitality, accounting, entertainment, streaming, administration, and the list can go on.
Keep reading and we will tell you how to use cloud technology and what advantages it can bring to your business and personal life.
What is the function of the cloud?
As we said, you probably use cloud technology more than you think. For example, you use an online service to send an email, watch movies, listen to music, store photos and other files, edit documents, etc. All this is possible thanks to cloud-based technology.
Today, cloud technology is adopted for the most diverse reasons, whether by the average consumer, large global companies, p and me , non-profit companies or government agencies. Cloud computing offers options for everyone and at any scale.
Its function, therefore, is to offer solutions for the most diverse uses and purposes without the need for complex installation and maintenance procedures.
What are the advantages of using cloud technology?
Most of the services offered by cloud technology are on-demand and self-service. Therefore, even a huge amount of resources can be processed in minutes.
Cloud technology also mitigates company costs, which can dispense with purchasing specific hardware as well as setting up and running data centers. In addition, the constant availability of electricity and cooling becomes unnecessary. On the other hand, SaaS companies have a business model that fits various types of consumers and payment plans.
3. Global scale
Access to cloud technology has no physical limits on geographic location.
Cloud technology eliminates the need for IT tasks such as configuring software, as well as many other time-consuming tasks that can be handled by your cloud provider’s support team. Therefore, IT professionals have more time to deal with more strategic issues.
Cloud technology runs on a global network of data centers that is updated regularly by a generation of fast and efficient hardware. Therefore, a single corporate data center enables greater savings of scale and less latency for applications; consequently, higher network performance.
Cloud computing makes it easier and lowers the costs of data backup, crash recovery, and business continuity. This is so because data can be mirrored across multiple sites on the cloud provider’s network.
Cloud computing providers offer a set of security-enhancing policies, technologies, and controls, protecting data, applications, and infrastructure from potential threats.
Meet Sunshine, Zendesk’s cloud technology
Now you know how cloud technology has changed the market. According to Statista , in 2020 companies spent almost 130 billion dollars on cloud computing services. At the same time, spending on data center hardware and software has declined as businesses move to the cloud. At the same time, the COVID-19 pandemic has accelerated this change following the need for companies to facilitate solutions for remote work.
Given this reality, it is necessary to think of possible solutions to improve the experience of customers and employees.
Let people – not legacy CRM – be at the center of your business. Sunshine gives you the flexibility to identify, understand and segment your customers and offer them more personalized experiences.
Some features help with this customization:
- It is possible to create unified customer profiles by connecting to other tools and applications that can contribute more features of the consumer profile;
- Create custom events to generate more interactivity with customers and have a more dynamic view of everything the customer does during the purchase journey;
- As the system is in the cloud, it is possible to connect with other data sources and, therefore, have a more detailed context about the client;
- Bring together all the conversations with the client in the most diverse channels in a single view;
- System integration in minutes.
The possibilities are limitless with Sunshine. Share valuable customer information with your entire business and create something that transcends traditional support.