In the first part of this article, we looked at the importance of relevant hashtags, which remain a great discoverability tool. We also looked at the benefits of using link landing pages and posting creative content. Finally, we examined how to respond to comments and replies on your photos. These are just a few of the many ways to increase your account’s followers organically. These tips should prove to be useful for all of your business accounts.
Relevant hashtags are still a great discoverability tool
Hashtags are a proven way to increase your social media engagement. Originally used for Twitter, hashtags have now spread to other platforms and provide an effective method for attracting new users and expanding your influence. In addition to driving traffic to your content, hashtags can help you research your competition and better approach your target audience. Here are some ways to maximize hashtag usage on Instagram:
One great way to make your posts more visible to your audience is by using hashtags. Although Instagram Stories disappear after 24 hours, they will still show up in search results. You can even hide your hashtags behind gifs and stickers. You can use a combination of both types of hashtags for better results. To maximize your content discovery, try experimenting with hashtags that are not as popular as your current hashtag strategy.
Use relevant hashtags for your niche. For instance, if your niche is food, you can use #denvereats to increase your discoverability in Denver and boost your likelihood of customers purchasing your products and services. The same goes for #dmvfoodie. Just make sure that you target your audience with relevant hashtags. They will love your content if they can relate to what they are searching for.
While you can use hashtags to increase engagement and likes, using them without a proper strategy will not bring you new followers or sales. You should also be careful to use hashtags that describe your brand and products. The main goal is to build a long-lasting brand image, and this means using relevant hashtags to create a great brand image. For example, Papier uses their branded hashtag in its bio and encourages customers to use it. The brand also uses the hashtag as a user-generated content strategy.
Despite their complexity, hashtags are still a useful discovery tool to grow your Instagram following organically. Whether you’re using hashtags for your brand or for your niche, it’s important to think about what you’re trying to achieve and experiment with different hashtags. As with anything else, a few missteps can lead to great results. Publish posts with location tags and at times when your followers are active.
Create a link landing page
If you’re new to Instagram and want to boost your followers, there are several ways to create an effective link in your bio. One of the best ways to create an engaging bio is to link directly to your product page, marketing page, or homepage. This will allow your audience to enjoy a consistent experience from your bio to your website. You can also create a link landing page for your brand that hosts relevant links to your feed.
First, you can create a link landing page for your Instagram profile. This is a great way to increase your followers’ engagement and interest. Facebook users can only place a single clickable link in their profile, so be sure to design your landing page around it. You can use an app like LinkTree to create a link landing page that contains links to your blog post, website pages, social media profiles, and more.
You can also use imagery on your landing page. The picture gives your viewers a peek at what they can expect when they use your software. A blue-box outline will capture the attention of visitors. The hero images give viewers a sense of what the software will look like. Your logo on the landing page also links to your homepage. You can test different copy to make your landing page more appealing to your target audience.
Make your landing page look like your Instagram feed. You can also customize the text that appears on your Instagram page with a call-to-action. For example, the photo caption of Canva’s post asks users to enter a contest, while the URL directs users to Canva’s bio. To maximize your Instagram engagement, you can use the social media marketing society’s 125+ deep-dive training workshops and on-demand videos on all major platforms. The courses cover everything from design to email marketing.
While it’s important to use a simple landing page, make sure to keep it as short as possible. Adding too much text will make your landing page feel cluttered and boring. Make sure to include images, not too much text, and use white space to separate sections. Remember to use a point-of-information to help your customers close a deal quickly. If your landing page is long, you might not be reaching the right people.
Post creative content
There are several ways to build your Instagram following naturally. It’s important to post creative content, target your audience, and tap into new trends. You can schedule posts and use apps like Later to create a content calendar. You can also use Instagram to promote products and services. Posting your products and services will help you get more followers. Follow these tips to build your Instagram following naturally. These methods will help you create a consistent feed of high-quality content and attract a steady stream of new followers.
One of the best ways to grow your Instagram following is to engage with your followers. Create conversations and engage with them. Your followers will be more likely to trust your brand if you provide valuable information. In a recent study by Sprout, companies that build community with their followers are more likely to recommend products and services. It’s vital to keep your followers engaged and excited to see more from you. Posting frequently will encourage your followers to share your posts with their friends and family.
Lastly, be consistent with your posting schedule. It’s best to have 15 posts up before engaging with anyone. Make sure your audience can see all of your posts without having to scroll through endless posts. If you’re having trouble keeping up with your posting schedule, try revert-engineering similar posts to help you create re-shareable content. Once you’ve created a content calendar, try scheduling your posts ahead of time. Once you have a routine, you can post on a regular basis without having to worry about forgetting to schedule a post.
When posting to Instagram, make sure to follow the rules. If you’re unsure of what works for your audience, try experimenting with different times of day and night. Make sure to follow the Instagram aesthetic. A consistent color scheme and feel will help your followers recognize you as a brand. Keeping your aesthetic consistent will increase brand recognition and influence purchasing decisions. For example, Supergoop uses a uniform color scheme throughout its posts.
Respond to comments
If you want to grow your Instagram following organically, respond to comments on your posts. You’ll find that a good response to a comment keeps the conversation going. This shows that you’re interested in the comments and makes your followers feel more connected to you. Plus, 40% of consumers expect brands to respond to comments within an hour. If you’re not already following other people, then you should start now.
Engage with your target audience by responding to their comments. Not only will you gain new followers, but you’ll also build better relationships with them. A genuine response will not only boost your Instagram account’s visibility, but it will also give your potential followers a sense of who your target audience is. This will result in higher sales for your brand! By responding to comments on your posts, you’ll build a loyal following that’s eager to buy what you have to offer.
Be consistent. Instagram is a numbers game, so you can’t rely on one post to go viral. It’s important to post regularly and at the right times to keep your account relevant and on the top of your audience’s minds. Consistency builds trust and keeps you top-of-mind among potential clients and customers. Your audience will feel more comfortable following you because they know you consistently produce high-quality content.
If you don’t have time to engage with your audience directly, you should use automation to automate your interactions with them. A software such as Manychat makes this easy. This tool automates Instagram and allows you to respond to comments on your posts. The more interaction you have with your followers, the more likely they’ll become your email subscribers. In addition to responding to comments, you can also create a Facebook group for your Instagram account, allowing you to connect with other marketers in the community and gain access to their audiences.
Posting relevant content is another way to grow your Instagram account. When you post quality content, Instagram will show it to more people, leading to faster growth for your account. Another great tactic is to end captions with a question. This will encourage reader engagement, comments, and responses – all of which will help you build your Instagram account organically. So, get started today and build your Instagram followers today.